David Droga on creativity

This struck me as being of interest. Although it's talking about working with a group of creative individuals in an advertising agency, it's very possibly applicable to working with a group of creative individuals in a church setting:

Top adman David Droga, head of his innovative agency, Droga5 revealed the creative process his company uses:
1. Decide what emotions they want to evoke;
2. Get together a wide range of people to work together right from the start--creatives, tech people, etc.;
3. Manage the massive insecurities and egos of the people working on the challenge so everybody feels they are being heard and will keep contributing;
4. Refine the goal - a totally open brief can be too intimidating;
5. Don't fall in love with the first idea, even if it seems like a great solution. Force yourself to keep going and writing;
6. Skepticism can be healthy, it prevents blind optimism and exposes flaws or weaknesses that can be addressed;
7. When it's time to sell the client, you can't sell on creativity, but you can sell on WHY you got to the solution you're proposing.

Point 3 is possibly the most relevant of all!