Showing posts with label marketing. Show all posts
Showing posts with label marketing. Show all posts

Wednesday, August 26, 2009

The Way Forward


Aaron Thompson, who works with Student Life at Otago University, has just published an eight-page essay on alcohol and the Gen Y students who are now attending the University. The essay, called The Way Forward, is full of commonsense (something Aaron says most students lack, and which is part of the problem) and offers some well-thought out solutions. Here's a sample from early in the essay.

The day and age has come where old‐fashioned common sense just does not exist en masse, in a self‐evident fashion. Whilst our little country has been buying and trading, sunbathing and fishing, boy racing or tending roses... a gradual but certain paradigm shift has occurred in our youth. The excess of a decade of wealth production combined with the political correctness of our time have resulted in a crop of spoilt brats, who are entitled to what was promised them: whatever they want!

And now who are we to deny them such rights: to dance in the streets, to drink irresponsibly, to throw bottles, to destroy property? After all, it’s everyone’s right‐ the greatest value of Generation Y‐ to have fun. It is hardly surprising that a university that has promoted itself as the place to “get over it” should now find itself in such a predicament.

“Get over it” is the perfect slogan for today’s youth. It meets them where they’re at. Whatever marketing company harnessed the phrase is nothing short of brilliant, because this slogan met a generational desire with 100% accuracy. But there are always two edges to every sword, and in earlier years the slogan earned us student numbers. The now emerging downside is that for such students and such a culture, the same phrase is has conveniently become the stock excuse of a culture out of control. “You don’t like my behaviour – get over it!”

Read the complete essay here. By the way, this essay doesn't just apply to youth drinking in Dunedin; it's relevant way beyond our borders.

Monday, January 12, 2009

Tony Morgan and Seth Godin

I'm on holiday at present, and will be until the end of January. So things on this blog will be a little slower than normal in terms of new input. However, as I come across things, I'll try and add them.

Just read the latest post on Tony Morgan's blog. He says, I just reread All Marketers Are Liars by Seth Godin. We discussed it together with the dudes in my coaching network on Friday. Here are some highlights that jumped out to me this time around [with my thoughts in brackets].

I'm not going to reproduce the post (it's fairly short) here. It's worth checking out, not only for Godin's usual sharp-minded points, but for Morgan's brief notes about they apply to the church. And they do.

As always, the comments are worth reading too.

Thursday, October 16, 2008

Seth Godin on Power Points

As someone who's recently had to come to terms with how to put together power points, I was interested to see what Seth Godin, that guru of business and marketing and pretty much everything else, had to say on the subject. Probably as you'd expect, he isn't happy with most power point presentations, and obviously feels they've replaced ordinary everyday contact with the audience. His first 'step' is:

Don't use Powerpoint at all. Most of the time, it's not necessary. It's underkill. Powerpoint distracts you from what you really need to do... look people in the eye, tell a story, tell the truth. Do it in your own words, without artifice and with clarity. There are times Powerpoint is helpful, but choose them carefully.

He presents nine steps (I'd say bullet points, except that for him bullet points are very short) and throws out a lot of our current ideas about power pointing. Check him out.