Digital Rivers Newtown - a short story

The Internet Evangelism Day website has given permission for the following 'short story' to be republished.

It’s not often that a completely new town is built on unused open land. But that’s where Digital Rivers Newtown was constructed, in a previously undiscovered valley. People soon came flooding in to live, moving from surrounding settlements such as Printville and TVtown.

A new ethos of communication quickly developed, with its own dialect. The immigrants took a little time to learn it, but for their children born in Digital Rivers, it was as natural as breathing.

Alongside the new housing came shops. Quite soon, the Broogle store developed into the biggest and most popular on main street. Its biggest competitor, the BingHoo mall, had a smaller share of the market.

Broogle had little interest in selling food and drink, and allocated no space in their building to such a frivolous pursuit. So everyone was pleased when a student started selling coffee and fruit drinks from a coffee cart on the other side of the road. Mike Zuckerbook’s Coffee became wildly popular and he was soon able to rent a new cafe opposite Broogle’s. His unique selling point was the layout of the tables, enabling customers to talk to a wide range of friends over their drinks. Mike was continually extending the cafe floor area to cater for the growth.

Then came developments that shocked Broogle’s owners. Mike started to sell some of the same products that they did, as well as others they had never thought of. No longer did residents merely drop in to Zuckerbook’s for a quick coffee after shopping at Broogle’s. People could often be seen walking down the street towards Broogle’s, notice their friends popping into Zuckerbook’s – or smell the coffee – and quickly cross the road. After an hour or so, they might emerge from Zuckerbook’s and perhaps cross over into Broogle’s for five minutes, if at all.

Digital Rivers was changing fast. Its residents were finding their own new incarnation of the interactive grapevine that has existed within communities for millennia.

This story, of course, references Google and Facebook (Google’s founders were Brin and Page; Mark Zuckerberg started Facebook). The phenomenal rise and rise of Facebook seems set to continue. Perhaps half of all web users will have Facebook profiles within a year, certainly the figure is already near 100% for younger ‘digital’ people.

Increasingly, Facebook is becoming a ‘web within the Web’ – a one-stop resource creating less need to go into the wider web world so frequently. (This is a reflection, in some ways, of the proprietary content that AOL and Compuserve used to offer to their subscribers in the early days of the Web.)

Recent developments by Facebook are enabling more types of third-party content to be integrated into Facebook profiles and fan pages. Expect to see further dramatic developments in this area, making Facebook even more of a one-stop universal resource. The opportunities for FB fan, community pages and groups will continue to expand.

Despite its various quirks, Facebook is now a powerful yet easy opportunity for any web user to share faith online: read how.

Good and Evil

Umair Haque has written an article entitled, The Case for Being Disruptively Good.

In it he discusses the way in which businesses who used to get away with bad practice are now far more exposed than they used to be, due to the information age - news travels fast, in other words. Purely from a shareholding viewpoint, he notes: being a good guy pays. The best corporate citizens list, which includes Hewlett-Packard, Intel, General Mills, I.B.M. and Kimberly-Clark, had a total return on shareholder value of 2.37 percent over three years. But the 30 worst had a negative 7.38 percent return".

But this is far more than an article about shareholders. It's about the fact that big businesses that are thriving are doing so more because they have decided to follow 'good' practices more than 'evil' ones. But even those who are doing good vary in the extent to which they're doing good.

He lists a ladder with five steps and shows how various well-known companies are learning the ropes of doing good: Pepsi's on the bottom rung, having done a "marginal bit of good"; Nestle is on the next rung, having got itself a 'black eye' for not being as open and honest as it claimed (thanks for Facebook!).

Google's just got itself back on the third rung by pulling out of China, avoiding the compromises that would have been required of it, if it had stayed. Apple's on the fourth rung - though Haque doesn't seem convinced it'll stay there, and Wal Mart (surprise!) is on the fifth rung due to its Sustainability Index which 'lays down new rules for every single supplier in its vast, globe-spanning ecosystem.'

Haque doesn't see anyone on the top rung as yet, but is waiting.

The ladder image is only part of what he has to say. Check out the rest: the historic viewpoint, the revolutions, the changes.

Google and Jobs

Two contrasting articles in Harvard Business Online are pertinent not just to leadership in general, but to ministers in churches as well.

In one, Google Grows Up, Scott Anthony points out the way in which Google has approached innovation: Engineers are encouraged to dream up pet projects in their spare time. Teams self form around the best ideas. Market-based principles ensure that the best ideas receive funding. It sounds chaotic, democratic...and intoxicating.

Anthony goes on to show that even Google is now having to be more disciplined in its approach to innovation, and, he says, constraints can focus creativity.

Bill Taylor, on the other hand, in an article entitled Decoding Steve Jobs, says that in terms of the impact his products have had on the world, Steve Jobs represents the face of business at its best. And yet, in terms of his approach to leadership, Jobs represents the face of business — well, if not at its worst, then certainly not as something worth emulating.

Jobs, he goes on to say, bullies staff, shrouds his company in secrecy and refuses basic accommodations to products that would make them more user-friendly. Typical of his attitude is the way he has often parked right across two handicapped parks in his own place of business.

Taylor goes on to note: the sign of true ambition [is] absolute confidence in your infallibility as a leader. Over time, though, it has become a warning sign of failure — whether from bad judgment, low morale from disillusioned troops, or sheer burnout. The best leaders I know don't want the job of thinking for everybody else. They understand that if they can tap the hidden genius inside the organization, and the collective genius outside the organization, they will create ideas that will be much more powerful than what even the smartest individual leader could ever come up with on his or her own. Nobody alone is as smart as everybody together.

He concluldes: Leaders who want to both change the game and stay in the game for the long haul have come to appreciate the power of "humbition" over blind ambition. What's humbition? It's a term I first heard from Jane Harper, a nearly 30-year veteran of IBM. It is, she explains, the subtle blend of humility and ambition that drives the most successful leaders — an antidote to the know-it-all hubris that affects so many executives and entrepreneurs.

The other 3 billion

I've only just caught up on this story, so excuse it being a little 'old.'

The 'other 3 billion' is a phrase used to describe the 3 billion people on the planet who don't have ready access to the Internet. O3b Networks is based in the Channel Islands and has a project well under way to provide 16 satellites that will drop the cost for ISPs and operators to provide Internet access over 3G (third-generation) and WiMax networks to people in countries like Africa, Latin America, the Middle East and Asia.

Partnered with HSBC (a worldwide banking corporation), Google, and Liberty Global, a private equity provider that provides phone and Internet access in 15 countries, this project will use medium range satellites, which can recieve and send signals at around 120 milliseconds, which is close to that of a fibre network. While fibre networks were already available in developed countries, the laying of them is not economically feasible elsewhere.

Why is this of interest to the Church? Because the Internet is one of the most extraordinary gifts humankind have received in the last century. It enables evangelism, outreach and ministry on a scale undreamt of, and achieves these in a myriad of ways. Certainly, like any other system, it has a dark side, but this isn't a reason to ignore it.

Alltop

Want a way to keep up with various blogs and other sites that relate to (Modern) Church? Find it hard to pick and choose from all the results you get on Google? (Though let's not knock Google!)

Try Alltop.com. This site claims to take the 'nuggets' out of search results (presumably leaving the dross behind), and then it banks them up in a wide variety of categories. The one that might interest most readers of this blog would be Modern Church (Church doesn't exist on its own, interestingly enough, which might say something about the readership of sites on modern church, and the readership on sites related to church and church alone?)

But there are dozens of other categories, and more are being added all the time. The site is updated every ten minutes or so, and they have some complex approach to deciding what should go on there. It might be 'a patent-pending, semantic computational algorithm derived from the post-doctoral work of Guy at Stanford' but it's more likely to be the 'results of Google searches, review of the sites’ and blogs’ content, researchers, and our “gut” plus the recommendations of the Twitter community, owners of the sites and blogs, and people who care enough to write to us. Let us declare something: The Twitter community has been the single biggest factor in the quality of Alltop.'

Since Alltop is supposedly run by two guys and a gal in three separate places, their co-ordinating skills are fairly remarkable. The photo is of one of them: Guy Kawasaki.

The Online Generation

Don't know much about the Online Generation? Take a quarter hour out of your valuable time and check out the blog: Reaching the Online Generation.

If you're not much of a techno, you may find some of the language unfamiliar (even my geek of a son, to my surprise, didn't know what Twitter was), but persevere. In the middle of the Blackberries, Facebooks, MySpaces, online communities, there's a good deal of plain sense and a heart to reach people who won't be reached by the older methods of face-to-face, preaching, tracts and more.

If you or your church doesn't have a web presence of some sort, is it missing out on a way to preach the Gospel?

A note from RTOG: Who is God?' was one of the top three sentences googled in 2007, according to Google Zeitgeist. According to Alexa, the top two religious websites are Muslim, with BibleGateway coming in at a close third. The Online Generation is spiritual. They are seeking. And the church is the last place they would go to find spiritual fulfillment. This site is dedicated to those walking with The Online Generation and living lives of obedience to all the commands of Jesus Christ.

Here's Who Is list as published by Google Zeitgeist 2007:

1. who is god
2. who is who
3. who is lookup
4. who is jesus
5. who is it
6. who is buckethead
7. who is calling
8. who is keppler
9. who is this
10. who is satan

You have to smile at Satan's ranking....!