Still emerging?

The latest Next-Wave Church and Culture has the following article in it. I've included the first paragraph. (It gets clearer!). Anyone who wants a bit more insight into the Emerging/Emergent Church will find it here - Creech is one of the early starters in the movement.

What I am and what I'm not - or a short history and explanation of the wider "emerging church" by Alan Creech.
one - the winds of culture
Interesting times we live in. Christian people are all over the lot. You can't really pin it down can you. Even those within certain sectors are hard to connect. I've seen a couple of things lately about the "emergent church" or "the emerging church" and what it is and isn't, etc., blah blah. It's all a very confusing sort of mess at this point. It wasn't always. When all this business first started "happening," however it was happening, wherever it was happening, it was much simpler. At least it seemed like it was. Perhaps it was just as complex but nobody was paying attention to it and analyzing the hell out of it like they are now. It's actually getting press at this point, weird.

Meanwhile, over on Tall Skinny Kiwi, Alan Jones is asking: Emergent Church; use the word or dump it? He then goes on to say:
I have been asked to help set up an "Emerging Church Fund" that supports the global emerging church movement which is something I and the people asking me to organize it see as a structure that partners with the World Evangelical Alliance and Church Mission Society and helps financially resource new works in the emerging culture that are simple cell based structures. They are a worthy investment, I believe and have been proclaiming for many years, because the money does not go to buildings or to salaries. Because the emerging churches we support do not have paid pastors but function more like the early church, they are a fruitful way to invest money in mission projects because they accomplish a lot with a little. And despite being worthy from a financial perspective, they are also strategic because the emerging culture, although smaller, is often where the culture leaders hang out. Money invested in emerging church movements goes a really long way which is why I have been pointing to so many of these movements around the world for so long.

See the rest of the post here.