Wales online reports that Welsh chapels struggling for members are swapping prayer books for Facebook, hoping that younger people will be attracted by the social network site. Twitter is also being used. (I think this reported line might be a tad metaphorical; have the prayer books actually been ditched as yet?)
Some Welsh congregations have launched their own online TV station in a bid to salvage dwindling attendances. Annibynwyr TV is possibly the first internet channel of its kind launched by any denomination in the UK.
In the last three decades the average Welsh chapel congregation has gone from just under a 100 to around 50, and only around 60% of the chapels that existed 30 years ago are still functioning.
The Rev Andrew Lenny, president of the Union of Welsh Independent churches, says:
“We as a denomination are working towards utilising new media in order to engage with communities who we might not otherwise reach. While our key messages remain the same, we recognise that we have to embrace these new and vast means of reaching out to people.”