Evangelism

I don't think I've mentioned Seth Godin's ebook, What Matters Now, on this blog (although I have on another I write). The book is laid out in single page 'essays', some detailed and some succinct, and they come from a wide variety of authors. I was taken with this one, which is entitled 'Evangelism' because it almost entirely shows how evangelism should be done.

It comes from Guy Kawasaki and since the book is free, I'm sure they won't mind a bit more promotion by my quoting this section in full. (I haven't yet quite thought how 'downloading' the product applies to Christianity, but I bet there's an application somewhere.)

The future belongs to people who can spread ideas.
Here are ten things to remember:

1. Create a cause. A cause seizes the moral high ground and makes people’s lives better.
2. Love the cause. “Evangelist” isn’t a job title. It’s a way of life. If you don’t love a cause, you can’t evangelize it.
3. Look for agnostics, ignore atheists. It’s too hard to convert people who deny your cause. Look for people who are supportive or neutral instead.
4. Localize the pain. Never describe your cause by using bull shiitake terms like “revolutionary” and “paradigm shifting.” Instead, explain how it helps a person.
5. Let people test drive the cause. Let people try your cause, take it home, download it, and then decide if it’s right for them.
6. Learn to give a demo. A person simply cannot evangelize a product if she cannot demo it.
7. Provide a safe first step. Don’t put up any big hurdles in the beginning of the process. The path to adopting a cause needs a slippery slope.
8. Ignore pedigrees. Don’t focus on the people with big titles and big reputations. Help anyone who can help you.
9. Never tell a lie. Credibility is everything for an evangelist. Tell the truth—even if it hurts. Actually, especially if it hurts.
10. Remember your friends. Be nice to the people on the way up because you might see them again on the way down.

Guy Kawasaki

Alltop

Want a way to keep up with various blogs and other sites that relate to (Modern) Church? Find it hard to pick and choose from all the results you get on Google? (Though let's not knock Google!)

Try Alltop.com. This site claims to take the 'nuggets' out of search results (presumably leaving the dross behind), and then it banks them up in a wide variety of categories. The one that might interest most readers of this blog would be Modern Church (Church doesn't exist on its own, interestingly enough, which might say something about the readership of sites on modern church, and the readership on sites related to church and church alone?)

But there are dozens of other categories, and more are being added all the time. The site is updated every ten minutes or so, and they have some complex approach to deciding what should go on there. It might be 'a patent-pending, semantic computational algorithm derived from the post-doctoral work of Guy at Stanford' but it's more likely to be the 'results of Google searches, review of the sites’ and blogs’ content, researchers, and our “gut” plus the recommendations of the Twitter community, owners of the sites and blogs, and people who care enough to write to us. Let us declare something: The Twitter community has been the single biggest factor in the quality of Alltop.'

Since Alltop is supposedly run by two guys and a gal in three separate places, their co-ordinating skills are fairly remarkable. The photo is of one of them: Guy Kawasaki.