Forget the Big Events

In a blog post called No more big events, Seth Godin does one of his provocative statements and says that we should now be able to avoid the following - for example:

• The annual review
• The annual sales conference
• The big product launch
• The grand opening of a new branch
• Drop dead one-shot negotiation events

He says the reason we should now avoid them (perhaps we should always have avoided them) is that they just don't work. They don't work because "big events leave little room for iteration, for trial and error, for earning rapport. And the biggest reason: frequent cheap communication is easier than ever, and if you use it, you'll discover that the process creates far more gains than events ever can."

Hmmm...worth thinking about in terms of anything you attend at the moment?