Thursday, May 28, 2009

Goodbye Radio, Hullo Internet

It was once thought that radio was the most economical of the large-scale broadcasting opportunities for evangelism. Now it looks like the Internet is taking over in this area too.

Many churches around the world are filing podcasts on their websites, and thus making the churches' sermons and other material available to those who might have listened to the radio in the past. And it's being done at almost no cost, which means that even small ministries can play a part in reaching listening audiences.

Only a couple of years ago, podcasts were virtually unknown to those outside the elite areas of the Internet world; now they're being downloaded enthusiastically by all sorts of Internet users. And since they can be transferred onto MP3 players, they're as accessible as radio was. (Remember when people used to carry 'trannies' on their shoulders in order to listen to music? Trannies were monoliths compared to the technology now available.)

Only a few months ago a question was asked in our church: what did people think was the most used part of the church website? It came as a surprise to most of us that the downloading of sermons was the top feature - and not by church members, but by people in various parts of the world.

Incidentally, Radio NZ has a screed of podcasts available. Check them out. And here's the link to the DCBC podcast page.

The symbol at the top of the page is that used by Apple to represent podcasting.

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