Thursday, February 18, 2010

On the other hand

Yesterday Seth Godin was telling us that big events were over, passé, done with. Today...however...

There's always another side to a story - and today Seth is telling us we should have big events - very big events, as big as possible. He gives his reasons, but the one particular thing he says that's important in this is:

The challenge comes when we institutionalize the event and make it normal.

There's a heap to think about in that last statement.

Photo: Scott Beale

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