I'd heard something of what went on recently in Tauranga when Jim Wallis' Bethlehem church put up a sign echoing the Tui ads which said, “Jesus was just a man…Yeah Right.”
The last I heard things had got a bit edgy with the Beer Company, with them saying that the expression 'Yeah Right' is copyright.
However things went from somewhat awkward (as opposed to downright bad) to remarkably good. A US site called Church Marketing Sucks picked up the story and goes through the details in a nice orderly sequence.
Well done, Jim!
Showing posts with label Tui. Show all posts
Showing posts with label Tui. Show all posts
Thursday, July 22, 2010
Thursday, December 04, 2008
Christ and the Tui ads
Most New Zealanders will know of the Tui ads, those clever billboards that have a short statement followed by the ironical/sarcastic, 'Yeah, right.' 'Yeah, right' is a Kiwi being typically laconic.
In the pre-Christmas period, Tui put up one of their latest signs: Let us take a moment this Christmas to think about Christ. Yeah, right. As you might expect it upset a few people around the country (most of them probably weren't Tui drinkers). But Richard Gray, the minister at the First Presbyterian Church in Invercargill (the billboard appeared across the road from his church), said people need to get a sense of humour.
Perhaps some people were upset because the statement is too close to the truth (as most of the Tui ads are). Many around the country won't be thinking twice about Christ at Christmas. In fact there'll be a few who'd be offended at the idea that they should.
Richard, for instance, has come up with a Tui sign of his own. It reads: Drinking Tui in 4008! Yeah right. JC.
Rather than taking this as an offensive statement, wouldn't it be better for Christians to use it as a starting point to talk about Christ and Christmas?
In the pre-Christmas period, Tui put up one of their latest signs: Let us take a moment this Christmas to think about Christ. Yeah, right. As you might expect it upset a few people around the country (most of them probably weren't Tui drinkers). But Richard Gray, the minister at the First Presbyterian Church in Invercargill (the billboard appeared across the road from his church), said people need to get a sense of humour.
Perhaps some people were upset because the statement is too close to the truth (as most of the Tui ads are). Many around the country won't be thinking twice about Christ at Christmas. In fact there'll be a few who'd be offended at the idea that they should.
Richard, for instance, has come up with a Tui sign of his own. It reads: Drinking Tui in 4008! Yeah right. JC.
Rather than taking this as an offensive statement, wouldn't it be better for Christians to use it as a starting point to talk about Christ and Christmas?
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