Top adman David Droga, head of his innovative agency, Droga5 revealed the creative process his company uses:
1. Decide what emotions they want to evoke;
2. Get together a wide range of people to work together right from the start--creatives, tech people, etc.;
3. Manage the massive insecurities and egos of the people working on the challenge so everybody feels they are being heard and will keep contributing;
4. Refine the goal - a totally open brief can be too intimidating;
5. Don't fall in love with the first idea, even if it seems like a great solution. Force yourself to keep going and writing;
6. Skepticism can be healthy, it prevents blind optimism and exposes flaws or weaknesses that can be addressed;
7. When it's time to sell the client, you can't sell on creativity, but you can sell on WHY you got to the solution you're proposing.
Focusing on Mission, Ministry & Leadership, Wellness and NZ Trends. Every day we come across material that's helpful to those ministering in the Church. Some of it is vital, some of it is just plain interesting. This blog will aim to include a wide mix of resource material: links to other blogs and sites, helpful quotes, anecdotal material you can use, the names of books worth reading and more.
Sunday, March 16, 2008
David Droga on creativity
This struck me as being of interest. Although it's talking about working with a group of creative individuals in an advertising agency, it's very possibly applicable to working with a group of creative individuals in a church setting:
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