Wednesday, May 14, 2008

Reaching your neighbour - a slightly different approach

You'll probably think this is just crass advertising (on the part of NESCAFÉ, in this case), but it's worth pointing it out anyway. (And I'm not being paid to do it.)

NESCAFÉ have come up with an idea called NESCAFÉ TogetherNES™ (yup, they've even trademarked it). As they say on their site, the idea was born in conversation 'over a cup of NESCAFÉ coffee. When you share a moment with the people who live around you, it’s clear that knowing your neighbours adds warmth and richness to life, every day. That’s why we’re looking for people with bright ideas on how they could help build their neighbourhood’s sense of community – then we can get involved too and help make it happen. Naturally, the first step is to share your idea with us.'

There's a great deal more about it on their site, but what seems of interest to us is that this idea is perfectly adaptable to the church community.

Want to find ways to reach out to your neighbours? Start with anyone of the ideas already on the site or come up with some of your own. Mission starts with reaching out.

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