Programs don't work?

Steve Sjogren writes about his view that outreach programs don't work:

Take, for example, the experiment that has been going on across the American Church landscape for the past 20 years or so—the Seeker Sensitive approach. It basically boils down to being a program approach to doing church. No one who has seriously attempted to be a “Seeker Church” hasn’t taken a trek to one or more of the Seeker Meccas in the U.S. to see how they do what they do. When going to those places, there is no shortage of very well-executed, well-marketed, snappy videos, DVDs and a whole array of books that spell out precisely how to “do” the Seeker Sensitive thing.

The only problem is that after 20 years of doing this program—and it’s fair that we start looking at the fruit of this thing now—it hasn’t produced much fruit.

The rest of this article is on the Outreach site. But is what he's proposing just another program?