As someone who's recently had to come to terms with how to put together power points, I was interested to see what Seth Godin, that guru of business and marketing and pretty much everything else, had to say on the subject. Probably as you'd expect, he isn't happy with most power point presentations, and obviously feels they've replaced ordinary everyday contact with the audience. His first 'step' is:
Don't use Powerpoint at all. Most of the time, it's not necessary. It's underkill. Powerpoint distracts you from what you really need to do... look people in the eye, tell a story, tell the truth. Do it in your own words, without artifice and with clarity. There are times Powerpoint is helpful, but choose them carefully.
He presents nine steps (I'd say bullet points, except that for him bullet points are very short) and throws out a lot of our current ideas about power pointing. Check him out.
No comments:
Post a Comment