Thursday, March 05, 2009

Technology and the Generation Gap

"Technology is fast becoming the latest driving force behind what is often called the 'generation gap,'" reports The Barna Group in its latest update. "Technology is shaping different experiences and expectations among generations."

My comment: I think when Barna talks about generations here, he isn't meaning parents and children, but successive groups of young people who may not be far apart in age. (My comments continue in italics below.)

While all generations benefit from the advances in technology, Barna found that "each successive generation is adopting and using technology at a significantly greater pace than their predecessors." The reliance on digital tools is exponentially greater among those under age 25. Another characteristic of the younger generations is what Barna calls "gadget lust" — 22 percent say they consider owning the latest technology to be a very high priority in life, compared to 9 percent of those over the age of 25.

Amongst the conclusions the researchers made are:

  • Every age segment is becoming dependent on the Internet. (And that presumably includes seniors - over 60s)
  • The nation's youngest adults (called Mosaics) are light-years ahead in their personal integration of these technologies. Supposedly the Barna group coined the term Mosaics; I'm not sure that it's used widely outside their perspective.
  • All Americans (we could replace 'Americans' with 'New Zealanders') are increasingly dependent on new digital technologies to acquire entertainment, products, content, information and stimulation. All might be rather overstating the case; there are presumably a lot of people who don't have access to all technology.
  • Churches have to work hard to keep pace with the way people access and use content, while also instructing churchgoers on the potency of electronic tools and techniques. Only a minority of churchgoing Mosaics and Busters are accessing their congregation's podcasts and Web sites. The reasons for this will be many and various: check out Lynne Baab's book, Reaching Out in a Networked World for more on this subject.
  • Many of the same age-old questions about human development and human flourishing are taking on a new dimension. How does technology help or hinder communication and relationships between generations? How does it impact social skills, reading skills, writing skills, etc.? How will it affect tomorrow's workforce? [Barna] - And we might ask, how will affect the way people preach, or don't preach, in the future?
Thanks to the Pastors' Weekly Briefing for the original material.

2 comments:

David said...

Mike, thanks for posting about our research. Hope you have a great weekend. blessings, David Kinnaman

Mike Crowl said...

Weekend was fine, thanks, David! Always interested in knowing what Barna thinks.