Monday, July 27, 2009


And without wanting to overload you with Seth Godin, here he is again, this time telling us in about two minutes, where value lies in social networking, and where it doesn't.

We've talked a lot - and with enthusiasm - about facebook, twitter, and so on. These things are of value when there are real connections. Yes, it's great to have lots of facebook friends, and lots of followers on twitter - but in both cases there has to be a connection that makes the friendship and the following real. And that does happen: not with everyone, but certainly with some.

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