Monday, July 13, 2009


In relation to the various posts on here about Twitter and other similar social networking devices, I was interested to read some stats on Twitter which showed that it's being used differently to most other social media sites, such as Facebook and MySpace.

1. Although men and women follow a similar number of Twitter users, men have 15% more followers than women. This is interesting in view of the fact that only 45% of Twitter users are men, while 55% are women,

2. An average man is almost twice more likely to follow another man than a woman, and 40% more likely to be followed by another man. Women are 25% more likely to follow a man. What is surprising about this is that on a typical online social network, most of the activity is focused around women - men follow content produced by women they do and do not know, and women follow content produced by women they know.

3. The top 10% of prolific Twitter users accounted for over 90% of tweets. Many Twitter users use it once, or rarely. Compare this to Wikipedia, where 15% of the most prolific editors account for 90% of the edits.

There's more detail in the article, which is worth checking out if you're interested in stats, and the conclusions that can be drawn from them. And then considering how any of this relates to how we 'do' church...

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